Potomac River Media focuses on delivering actionable information to the public and other targeted audiences. We provide experienced support to organizations seeking to establish their place in the infosphere or to envision their “next level” of opportunity. Our goal is to articulate and implement a strategy that helps our clients achieve their strategic objectives. Our services include:
- Strategic planning
- Market research and analysis
- Communications product planning and development
- Information design and total user experience
- Digital platform design and development
- Messaging, brand, and reputation management
- Advertising and collateral design
- Stakeholder identification and engagement
- Talent assessment and utilization
- Resource allocation
- Growth management
We are especially interested in working with mission-driven businesses and not-for-profits that leverage new technologies and information channels to make a difference in people’s lives.
Please contact us for further information.
To keep pushing and testing our ideas about interaction and the thirst for information in a digital world, we continue to explore our own mission-driven projects. Since the early days of the Internet, we’ve seen an increasing cultural and political fragmentation that has fed into a seemingly ever-widening partisan divide that has limited Washington’s ability to get things done. We are interested in how we can bridge the divide to build common ground and inspire the political will to get Washington working again. We are, after all, Potomac River Media.
Our first project is motivated by a curiosity about how people connect to the idea of nationhood in the 21st century, and in particular, with their own concept of America. The second is a more ambitious project that aims to give the time-pressed news consumer easily referenced status reports on the progress being made to resolve issues that have long since faded from the headlines of the 24/7 news media.
If you are interested in learning more about either project, or would like to support our efforts, please contact us now.