Business is a part of, not apart from, the fabric of civil society.

What We Do

Potomac River Media provides strategic and tactical support to organizations seeking to envision and achieve the “next level” of opportunity. Our work builds on more than 30 years experience launching and consulting to companies and programs at the intersection of technology, communications, and design. Much of our work has focused on developing and marketing products designed to educate the public and policymakers, and to facilitate easier access to information for journalists and other professionals.

We start with your public presence – your products, your website, your customer service, your brand, and your message – because this is where the public education, the stakeholder persuasion, and the sale begins.

We look at what you do and the markets you do it in to find new opportunities and ways to  serve and communicate your mission, always with an eye on budgets and revenue potential. With a refined vision in place, we develop a strategy that engages your stakeholders in your mission and can design the communications products required to get the job done. We’re experienced in developing a design-minded web presence, board-centric reports, education-focused technology research, and evidence-based marketing materials.

Whatever we do, it is always with the dual objectives of advancing your mission and the confidence of your stakeholders that you are getting the job done.

What We Think

Make Content Smarter

The Internet has changed the relationship of audiences to the information that communications professionals want them to consume. Back in the days before Google and hyperlinks and smartphones with high-end video capability, when cost was a real barrier to producing and distributing media and when "space available" in media outlets ...
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Evaluate Your Presence

Market Landscape

Technologies & Impact

Product & Service Line

Revenue Opportunities

Vision Alignment

Brand Objectives

Engage Your Audiences

Product Strategy

Customer Relations

Stakeholder Involvement

Mission Evangelism

Digital Presence

Message Development

Design With Purpose

Educate Your Audience

Surface Your Achievements

Promote Your Mission

Generate New Revenue

Sustain Your Organization

Build An Ecosystem