Potomac River Media is the consulting vehicle established by George Linzer to leverage his experience in publishing, communications and marketing, and business development. He has been at the intersection of digital technology, business, design, and social mission for three decades, providing communications and marketing products and strategies to his clients in such diverse areas as education, healthcare, the environment, exercise and nutrition, and architecture. He has contributed to the creation of one global brand (Energy Star) and led the establishment of another (Lab Tests Online). He has also built two organizations from the ground up, always with an unwavering eye toward well-defined mission priorities and institutional sustainability.
While Potomac River Media is a solo consultancy, George rarely goes it alone, collaborating with his clients, their stakeholders and key team members as well as his own long-time partners who bring specific skills and expertise to projects as needed to deliver first rate results.
The world is far more gray than black-and-white, a perspective that has guided our publishing efforts since I first produced a report for the US EPA (as a consultant) that explained that legislation, not science, was the root cause of the different methodologies applied to risk assessments and feasibility studies across the Air, Water, and Superfund offices. It’s not a viewpoint that is always conducive to offering simple answers to seemingly simple questions, but it is the right approach that demands we break down impenetrable concepts into more accessible pieces.