Potomac River Media is the consulting vehicle of George Linzer, a digital strategist, producer, and communicator who previously co-founded Bruce Presentations, a design and social marketing firm that created the Energy Star brand for the US Environmental Protection Agency and promoted other public-private partnership programs at EPA and the US Dept. of Energy. He later launched and published Lab Tests Online, a non-commercial, peer-reviewed, and patient-centered website on laboratory testing. After guiding the site for almost 14 years, he returned to consulting, leaving a site that was drawing 2.5 million visitors a month and that served as the cornerstone of a global network of branded websites in 17 countries and 14 languages.
When not leading these organizations, George has consulted to a range of government agencies, companies, and not-for-profits through Bruce Presentations, Potomac River Media, and as an employee of KPMG Consulting. His clients have been active in such diverse fields as environmental protection, conservation, and sustainability, medical diagnostics, distance learning in higher education and corporate training, consumer media, learning and architecture, and fitness and nutrition. George often partners with other solo consultants and companies to provide additional needed expertise.
In addition to his current consulting work, George is developing a project that offers unwavering focus on finding priority-driven solutions to problems handicapped by business and political puritanism.